Brochure Design / Custom Die Cut
About PIDA Awards
The awards were developed by the Australian Institute of Packaging (AIP) and the Australian Packaging & Processing Machinery Association (APPMA) to acknowledge Australian and New Zealand companies and individuals making a difference in their field. The PIDA Awards recognize organisations that have designed packaging and processing materials, innovative packaging and processing machinery and equipment, with two company awards within the various categories (food; beverage; health, beauty and wellness; and many others).
Among the winners are companies such as Nestlé Health Science, qDesign Enterprises, Australian Wholefoods, Intralox, Fresh Technologies Ltd, Sealed Air Food and many others.
Each winner was announced in front of 300 people at the Novotel in Sydney Olympic Park.
This one of the most interesting projects for us because we had the freedom to go outside the sheet size, shape and restrictions. We had the opportunity to design our own die cut and design within it. The client was able to supply great pictorial materials from which we selected a few to incorporate in this clean, simple and minimalist design.
The die cut shape was created along their logo form with accordion type of folding. For better usability we decided to keep it print and mail friendly format (within A5 standard).
We didn’t play with the colors and fonts – used only the brand colors palette which helped to keep it professional and crisp looking. Our goal was to put the whole emphasis on the shape and original design/layout.
Custom Die Cut