Royal Imports Catalog
Royal Imports Catalog 2016
Covers design, interior design
Silver foil, matt foil
The end-to-end process included:
Conception/creative direction, design, interior pages layout, photo creation/photos retouching, prepress
We have a long history of working with this progressive, successful company and its amazing people. With 100+ years in business, Royal Imports has evolved into a leading importer in today’s rapidly growing floral industry. They work tirelessly to research, refine and customize each of its items to assure quality and durability. Their product line includes everyday “bread and butter” products as well as specialty items . They have an extensive range of products as evidenced by their unique and exciting product portfolio. Company’s growth has been driven by the simple philosophy: “Royal Products along with Royal Treatment”.
This project was about creation of business-to-business products catalog that is attractive and easy to navigate. Royal Imports is a high-end B2B company, who’s main goal is to provide quality service and a wide range of products. In order to reinvigorate the company’s catalog, we incorporated the brand logo shape using it as a template for an abstract image and limited the colors to two main ones so the idea could stand out. We purposely did not use brand established colors and went with a brighter and fresher pallet. We also didn’t show any of the products on the catalog cover as we didn’t want to limit the client’s to any specific item. While the cover is abstract, the pages within emphasize products quality and variety. To do that, we used images from a professional photo shoot as well as custom created collages.
Interior Pages Development