Royal Imports Brand Identity
Brandin / Packaging / Design
Logo design, brand colors scheme and fonts selection, stationary design, packaging including labels and boxes, website hero images, marketing materials, invitations, catalogs, booklets, flyers, magazine advertisement
Effects for many of the items:
Silver foil, matt foil
The end-to-end process included:
Conception/creative direction, design, prepress
From the most basic to the most unique, Royal Imports offers an amazingly vast assortment of everything a florist needs to run their business successfully. Featuring amazing finds from the farthest reaches of the globe on a B2B level, they are committed to providing our customers the very best on all fronts: exceptional styles, extraordinary quality, superior value, and outstanding service.
Royal Imports is committed to presenting the widest assortment of floral supplies in the industry, from eternal classics to the latest trends. They also offering unmatched value to our customers, with the perfect balance of the highest quality and best prices, providing the ultimate in customer service.
Royal Imports is a well-known company with a great reputation and long history. The previous company identity was created many years ago when the company was originally launched. The executive leadership of the company wanted to update its identity and brand and namely the company logo in order continue to attract customers and keep up with the contemporary visual perceptions.
We started with the current logo – a modified crown. The client wanted to continue to have a “crown” in the logo not only because it’s related to the company’s name, but because of existing customer familiarity. As a result, we created a contemporary style clean and simple crown icon. Its shape and parts of the shape has been extended to the company brand, including business cards, labels, packaging, marketing materials, etc.