Equippers is vibrant multi-cultural multi-campus church based in various countries (Australia, Germany, U.K. Italy and others) with a significant national and global reach. They also offer college education, creative labs and leadership training and certificates. One of the key goals for the organization is to attract Millennials as members. To achieve that they organize various events among which are music festivals and rock concerts.
Design of event invitations in order to attract Millennials as organization members. Since the client already has an established company identity, we combined their most used shape with non-standard layout and angles. Our goal was to approach their younger audience and we based the design on bold colors, sharp shapes and angled text which gives a certain dynamic to the design. The design became an interesting hybrid between non-standard shapes and layout within the constraints of a standard size mailing.